Estia Health launched four five-star aged-care homes in 18 months.
Estia Health is one of the largest residential aged care providers in Australia and has been growing rapidly over the last couple of years to now have 70 aged-care homes nationally.
Fresh PR & Marketing was crucial in the launch of Estia Health homes in Twin Waters and Sunshine Cove on the Sunshine Coast, Kogarah in Sydney NSW and Southport on the Gold Coast.
Aged care is a competitive and sensitive market to be working in and the creative campaign we developed really connected with the children of people ready to enter aged care – often the ones who have to make the hard decision. The photo shoot captured some of the homes characters and clearly displayed that this next stage of life didn’t mean you lost your independence but rather ‘Be Yourself’.