Hailing from the isle of the south – Tasmania — Helen brings a wealth of brand and marketing experience to the table. Starting her career as a designer, she now uses this creative knowledge and her branding expertise to create great strategies, ensuring marketing tools are both functional and fabulous.
Helen enjoys the diversity of her work, which has included everything from a national media launch for a ‘designer dunny’ competition to managing national product launches with Australian Geographic. She is equally comfortable working at a grass roots level of a project as part of a team, as being the strategic and leading creative force executing marketing and community engagement plans.
She is passionate about finding a business’s key point of difference and developing strong, engaging marketing and PR campaigns that connect with audiences on an emotional level.
Helen has her IAP2 Certificate in Engagement and the last five years have seen her steering a range of interesting community engagement projects such as Sunshine Coast Show Holiday Options, “Are you really OK to drive?” campaign and the Green Cities Feasibility Study.
She also regularly conducts research in the form of focus groups, community meetings or surveys for clients such as the Sunshine Coast Solar Farm and Bli Bli State School.
Helen is a great connector of dots – bringing together networks, facilitating workshop sessions, uncovering a client’s point of difference and delivering fresh ideas.
Her not–so-secret passion is the arts.