BRAND DEVELOPMENTWe all know there’s more to a brand than just a logo. As born storytellers, we can uncover what makes your brand unique — its personality, values and characteristics. This helps us deliver eye-popping creative campaigns that truly connect with your audience on an emotional level and can be translated consistently across all marketing channels.
MARKETING STRATEGYFinding your own marketing path can be tricky — self-analysis is always hard. At Fresh we guide you through the marketing planning process by researching your market, asking all the hard questions to help you find your ‘essence’, and exploring your audience’s emotional triggers. We then capture this in a marketing roadmap to keep you on track, help you evaluate each opportunity, plan your budget and measure your success.
CONTENT CREATIONContent is king in the new world of digital marketing, which is obviously not a new space for us having been in the business of ‘creating content’ for years.
Coming up with topical content with a great angle is our business and we are apt at extending this into websites, PR, collateral, annual reports, blogs, videos, infographics, e-newsletters or social media posts.
MEDIA LIAISONPublic relations was the foundation service of Fresh PR & Marketing when we opened our doors in 2004.
Since then we have built a strong reputation for delivering exceptional media outcomes for our clients, thanks to our knack for finding good stories and our valuable network of great journos. It’s not just about finding an angle, and at Fresh, it’s never about spin — it’s all about great storytelling, and we love it!