No matter what the size of your business, reaching out to engage with people who have an interest in your project or product is always going to be smart move.
Often community engagement can be overlooked on projects and the risk in not prioritising this level of communication means people can feel left behind or isolated.
Proactively reaching out to people with information helps foster a greater understanding of your project and can assist in allying any fears or concerns that individuals may have.
Engagement can be used to gain a greater knowledge of your target audiences or stakeholders, take people on a journey while you are building or developing something new or can simply assist in delivering communications to a disengaged audience.
Two of the Fresh PR & Marketing team members are accredited IAP2 practitioners and follow the international standard of engagement delivery when working with our clients. As such, we follow an eight-step methodology that delivers a solid and transparent process. This process includes identifying the risks associated with engaging, non-negotiables for the project or business and methods of communication that address specific needs such as facilitation of large community groups, an online survey or door-to-door interviews.
Depending on the level of need and reason for engagement, we can expertly assist with any of the following community engagement tactics:
- Planning and communication for community engagement
- Tools and tactics for community engagement
- Conflict resolution
- Community capacity building
- Social planning, performance, monitoring and evaluation