Have you ever heard that content is king? Engaging and relevant content creation is more important than ever to have in your communications tool kit.
With fast-paced and competitive digital platforms and an ever-changing and under-resourced media landscape, we find that delivering ‘ready-made’ content assists our clients to stay ahead of the game. Content isn’t just writing some words on a page, it’s creating a narrative that adds value to your business.
It’s important to remember that any content created can (and should) be adjusted to have multiple uses across all your communication channels. Once you have a calendar of possible content topics make sure you remember how this content can be translated through your website copy, public relations, marketing collateral, annual reports, blogs, videos, infographics and e-newsletters. The next trick is to deliver all the content across all platforms simultaneously.
Fresh PR & Marketing can custom-design a content package that is tailored to suit your specific needs and can be delivered consistently over a calendar year. We can either plug this content into your existing systems or we can create the platforms as well.