Professional media training provides participants with the tools and knowledge to confidently deliver engaging media interviews that support your organisation’s key messages and communication goals.
At Fresh PR & Marketing, we understand every business is different. One size does not fit all in the world of communications and our training courses are customised according to your needs. We consider your objectives, your existing media experience and the spokespeople chosen to represent your organisation and develop the course accordingly.
Since 2009, we have delivered media training courses for a range of clients including Sunshine Coast Council, United Synergies, Aitken Legal, Travis Schultz & Partners, the Sunshine Coast Disaster Management Team, Women’s Legal Service QLD, Noosa Surf Life Saving Club, Reed Property Group, Responsible Wood and Hyne Timber, to name a few.
We demonstrate the power of the media and encourage participants to actively pursue positive media opportunities as a means to build credibility and to raise their profile, and that of the industry in which they operate.
We offer half-day, full-day or one-on-one training as required and cover the following:
- We develop content and role-play scenarios developed in partnership with you, to maximise the relevance of training and learnings for individual participants.
- We build interactive courses using current examples sharing insights and tips from both the interviewee and the interviewer’s side of the fence.
- We prepare you for interviews through developing your key messages and interview objectives, how to deliver clear, usable quotes, staying on track and how can you best convey this information in a succinct and clear manner. We include presentation tips such as appropriate colours and make-up as well as how you behave in front of the camera or on air and providing ’10-second grabs’ suitable for broadcast media.
- We provide you with an understanding of the media ― what media we have access to, how the various media organisations operate, what deadlines they operate under and what journalists need to best deliver your key messages.
- We finally learn from various examples of media coverage across all outlets to make it relevant and easier to understand the principles. We show you examples of negative stories and how they can be managed to minimise impact, and how to handle a difficult interview by preparing for difficult questions, understanding the impact of ‘no comment’ and ‘off the record’ and dealing with investigative journalists.