The aim is to connect with your clients in a meaningful and relevant way. No matter what your service or product is, it’s an important part of the sales process to understand how someone will start to ‘love’ you. How do you make them trust you, to empathise with you, to want to be your friend or to boast to their friends about you? It’s all about brand awareness. Even when a business decides to keep things simple like a no-name brand, this creates a perception of what your organisation stands for or represents.
The delivery of your brand establishes the credibility of your organisation. What is your special sauce? Is it your ‘single-minded proposition’ or point of difference that should be represented through every piece of communication? If you can identify this and then communicate this authentically to your audience, you will unlock the emotional connection your customer will connect with.
With the average Australian exposed to hundreds communication messages every day, it is important to convey the genuine and real personality of your brand. Consumers are incredibly discerning and will be quick to see through fake promises and split personalities.
Fresh PR & Marketing works with a number of businesses that need to ‘refresh’ their brand and this is a process we revel in. We audit the value already existing in the brand, the connection that may or may not exist with clients and then determine what the goals and objectives for the brand are. We encourage conversation with key stakeholders and staff to be a part of the journey of developing this new look and feel as often they can be your best brand ambassadors and together they can assist in translating your new identity.