Tim Adams Specialty Coffee
As firm believers that a balanced diet consists of a coffee in each hand, we knew it was going to be a match made in heaven when former Australian barista champion Tim Adams and wife Katie approached Fresh for some marketing and PR support!
Since 2013, we have worked closely with the Tim Adams Specialty Coffee team to not only deliver a strategic marketing and PR plan, but also develop a new brand concept for the business. One of the unique challenges faced was determining how the various arms of Tim Adams Specialty Coffee — Lamkin Lane Espresso Bar, a mobile coffee van, roasting facility and wholesale outlet — fit beneath the broader Tim Adams Specialty Coffee brand. We’re incredibly proud of the final result, which combines a trendy, modern design with some key values, cheekiness and just a hint of ‘hipster’ for the super cool latte-loving crowd.
We continue to work alongside both Tim and Katie to roll out a range of marketing collateral. To-date, we have coordinated the design and development of their killer website, and also designed branded postcards, product packaging, staff uniforms and business cards for the team.
Our efforts have also seen Tim Adams Specialty Coffee featured in media publications around Australia, with our media relations services driving articles in everything from BeanScene to Café Culture.
For more details on Tim Adams Specialty Coffee, please visit their website http://www.timadams.net.au
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