Reed celebrates significant sales growth in 2013
January 21, 2014
With Queensland experiencing increased residential property activity, the change in federal government bringing political certainty and reports from The Property Council of Australia-ANZ Banking Group indicating that consumer confidence is increasing significantly around the nation, Sunshine Coast-based property developer Reed Property Group is celebrating a prosperous 2013 and preparing for another successful year ahead.
Reed Property Group Managing Director Ken Reed said the family-owned company had sold 230 apartments in 2013, up from 64 apartments in the 2012 calendar year.
“There’s no doubt the property market was hit hard following the Global Financial Crisis, but it’s incredibly encouraging to see such solid growth over the past year — our sales have increased substantially when compared to 2012 thanks to a number of new projects being launched and an increase in consumer confidence,” Mr Reed said.
“In the latter half of the year the change in government certainly had an impact; I think a lot of Australians were hesitant to purchase property in the lead-up to the election, but are happy to do so now there is some certainty in the political arena.”
“Stability in interest rates which are at record lows has also encouraged both owner-occupiers and investors to get back out there and the sales figures definitely demonstrate that we’ve moved from a period of tyre-kickers looking for bargains to serious buyers being active in the marketplace.”
Mr Reed said with consumer confidence growing substantially, the increase in off-the-plan purchases had enabled construction to commence on a number of Reed Property Group projects.
“We were able to begin construction work on Stage Two of the mixed-use Emporio development in Maroochydore last year and the Rivermarque development in Mackay is also currently undergoing construction,” Mr Reed said.
“We’ve noticed the momentum is picking up right across the state, with our Belise project in Brisbane also having secured enough pre-sales to commence construction late last year.”
Mr Reed said it was not just Australians capitalising on the investment opportunities on offer; interest from overseas investors had also played a significant role in boosting sales.
“Our sales team has visited Taiwan and Beijing in recent months to showcase a range of developments and these trips have proven very successful across our various projects,” Mr Reed said.
Mr Reed said the company had also completed a number of Queensland developments in 2013, with The Parks at Sippy Downs and Ludwig Apartments in Moranbah both having sold out and construction having wrapped up.
“So much planning goes into each project, so it’s really exciting to watch the various developments come to life and see all the hard work come to fruition. It has certainly been encouraging to see the shift in momentum in 2013 and we anticipate it will continue into the new year.”
Mr Reed said he looked forward to kick-starting a number of projects in 2014 including Stage Three of the Emporio development and a new Sunshine Coast land-division development in Sippy Downs.
“I think it’s safe to say there is continued growth on the cards for many areas in Queensland, so now is a prime time to be releasing new projects to market,” Mr Reed said.
“If 2013 is any indication, it’s going to be a big year ahead.”
Reed Property Group has been shaping the Queensland skyline for more than 25 years, with headquarters on the Sunshine Coast. For more information regarding Reed Property Group and its developments, visit www.reedproperty.com.au or call (07) 5479 4444.
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Media contact: Maya Gurry – Fresh PR & Marketing
P: 0410 109 102 E: maya@freshprm.com.au
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