Nicol has spent her career telling stories in one form or another – from glossy magazine pages and the world of hard news to brand campaigns, media releases and video content. She brings extensive experience across journalism, media and marketing, including a lengthy stint at an award-winning advertising agency and several years developing and delivering PR and marketing strategy as part of an in-house team.

She started her career in publishing, where she learned the value of a good story. Today, that same love of thoughtful content shapes everything from brand narratives and editorial copy to media releases that land and video storytelling that connects with audiences.

The most rewarding part of the job? Building relationships that mean something and helping clients bring their ideas to life.