Kate is a marketing and social media strategist with more than 25 years’ experience across marketing, communications and public relations. She brings a practical, people-first approach to helping businesses find their voice, tell their story and connect with the people who matter most.

Her career has spanned key in-house marketing roles at brands including Telstra and Dell, as well as working closely with local real estate businesses across Brisbane and the Sunshine Coast. This mix of experience has given Kate a broad understanding of marketing, from developing campaigns for large national organisations to finding creative, effective ways for small businesses to stand out in their local market.

Kate’s background in sales has also given her a unique perspective on how people think, what motivates them and what ultimately influences their decisions. She loves profiling an audience to understand their needs, and turning those insights into messaging that feels relevant and genuine. Whether she’s developing a social media strategy, shaping a brand story or creating content, Kate combines audience segmentation with creativity and practical know-how to make sure the right message reaches the right people, at the right time.

With a genuine love of marketing and a knack for making the complex feel a little less complicated, Kate brings energy, curiosity and a healthy dose of common sense to every project. She’s at her best when she can get to know a business, understand what makes it tick and find the story that makes people stop, listen and connect.