Yolandé Hefer

Marketing Coordinator

Yolandé is a creative content designer who loves finding the heart of a story and bringing it to life through clear, thoughtful words and visuals. With experience across small business, digital marketing and online education, she takes a down-to-earth approach to communication, always focused on clarity, connection and making things feel human.

Running her own thriving service-based business gave Yolandé firsthand insight into how messaging lands in the real world, what resonates, what feels human, and what actually moves people to act. She built the business from the ground up and managed everything from branding and marketing to operations and client experience.

She’s also an experienced marketing educator, having taught undergraduate and postgraduate courses in face-to-face and online learning environments. Her strength lies in taking something complex and translating it into something clear, engaging, and genuinely useful, an approach she now brings into every piece of content she creates.

More From Yolandé Hefer

What Australia’s New Under-16 Social Media Rules Mean for Brands

24 November 2025

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Why journalists call some experts first – and how you can be one of them

16 October 2025

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Content recycling: A fresh guide to reusing what you’ve already got.

29 August 2025

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More than a trophy: how awards drive visibility, credibility and growth.

15 July 2025

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