The Coolum Little Book of Vouchers
Fresh is delighted to once again be working with the Coolum Business & Tourism Executive Committee to develop the organisation’s very successful “Coolum’s Little Book of Vouchers”.
The booklet, which was launched last year, is an innovative marketing initiative to encourage both locals and visitors to ‘shop local’ and support businesses in the Coolum region.
The format is very similar to the very popular Entertainment Book and has 40 discount vouchers and offers from local businesses in Coolum and surrounds, including accommodation houses, restaurants and cafés, activities, services and retail.
Those using the booklet can save hundreds of dollars by supporting local businesses with offers such as 2-for-1, dollar and percentage discounts and free add-ons. The booklet also includes other useful information including things to do in the region, a 12-month events calendar, a list of local activities, maps and emergency numbers which are expected to increase the longevity of the booklet over the 12-month period.
This year 20,000 booklets will be printed and the ‘Coolum Little Book of Vouchers’ booklets will be available from Visitor Information Centres, throughout various outlets across the region and via all advertisers as well as 10,000 being distributed to every home between Peregian and Twin Waters.
Last year Fresh developed the concept for the booklet, managed advertising sales, designed the booklet and co-ordinated printing and distribution as well as a very successful media launch which achieved coverage on Channel Seven, the Sunshine Coast Daily, the Coolum Advertiser and the Coolum & North Shore News.
We look forward to another very successful campaign this year!
[nggallery id=60]
