Local entrepreneurial brothers tap into thriving Grey Nomad market
18 January 2010
Following more than three decades running successful businesses on the Sunshine Coast , two prominent brothers have joined forces for the first time to develop RV HOMEBASE Fraser Coast, an innovative new residential housing alternative aimed at the rapidly expanding Grey Nomad market.
Excited by the opportunity to work together on a major project for the first time in decades, brothers Peter and John Shadforth are combining their passion for caravanning with their expertise in earthmoving, property and community development to create a master-planned village that actively supports the lifestyle of caravan and motorhome owners.
The first of its kind in Queensland, RV HOMEBASE Fraser Coast is an RV-focused, active lifestyle village designed to meet the specific needs of the multitude of retirees packing up their lives and taking to the road for extended trips around Australia.
“I’m proud to say that both John and I are part of a rapidly growing trend in Australia – ‘Grey Nomads’ or ‘Sundowners’ as we are commonly called,” said Mr Peter Shadforth, Chairman of the RV HOMEBASE group.
“While we don’t get to use them as much as we might like, we love the freedom our vans offer, and our HOMEBASE vision is to allow people who share our passion to swap their oversize family homes, luxury apartments and beachfront mansions for more functional, low maintenance and hassle-free housing alternatives.”
“RV HOMEBASE Fraser Coast offers people the opportunity to live among like-minded friends in an affordable, purpose designed community and allow those who choose, to release the capital in their homes without compromising on a comfortable home base to return to between travels.”
The high quality, eco-friendly and sustainable-living village located at Maryborough boasts 202 homes, each specifically designed to accommodate a caravan or motorhome and will include around $3 million worth of community amenities on-site – allowing travellers to enjoy the nomadic lifestyle and come home to a community of like-minded friends and enjoy social interactions like “happy hour” at home.
Mr Mark Tolley, Marketing Manager for RV HOMBASE is excited about the opportunity and the potential growth of this concept throughout Australia , with the RV industry currently worth more than $2 billion annually and enjoying strong growth.
“There are over 390,000 RVs in Australia and a new caravan is manufactured in Australia every 9 minutes. At some point in every journey, it’s time to come home, and every owner needs to live somewhere.”
“There are hundreds of this type of village in the US, and there is a real need for this type of residential alternative here, providing real RV storage solutions for caravan and motorhome owners, and creating a warm and welcoming village environment which actively supports their highly mobile, active lifestyle,” Mr Tolley said.
“The Fraser Coast is one of Queensland ‘s favourite lifestyle destinations, so it’s exciting to be able to offer RV owners an affordable, purpose designed residential alternative in such a desirable location.”
“We aim to raise the funds to undertake this project professionally and conservatively, and to deliver the market a village with the bulk of the facilities in place before the first residents move in.”
An opportunity exists to invest in the development of RV HOMEBASE Fraser Coast and a prospectus is available, outlining the details of the opportunity.
Investors can expect to share in a quality development project targeting a dynamic, thriving market, with significant upside and modest risk. The offering caters for both corporate and private investors, and would also suit self managed super funds.
The project is expected to be underway by the end of April 2010 with the first stage completed by September 2010.
For more information or investor enquiries, please contact Mark Tolley on 1300 391 711 or 0438 847 466 or visit www.rvhomebase.com.au
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