For most businesses, entering awards falls into one of two buckets: the “we should really do that this year” tasks that never quite gets done, or it’s something that’s not even on the radar. Award submissions take time, demand honest reflection and the data to back up your results and, let’s be honest, talking about your success can feel uncomfortable – particularly when it comes to highlighting your professional achievements.
The most successful businesses typically prioritise the doing, over the reflecting and recognition. They move quickly from one major project or campaign to the next, without pausing to consider whether that success is worth formal recognition. But for those businesses that do invest the time to stop, reflect and put forward a strong, strategic submission, the payoff can be powerful, often giving them a clear edge over competitors who stay heads down and go unnoticed.
At Fresh PR & Marketing, we’ve supported businesses of all sizes to navigate the awards process. Because sometimes it’s an outside perspective that uncovers what really sets you apart, and captures that through compelling, well-crafted submissions. The results? Award nominations (and wins!) that are more than just a moment of celebration. They’re a powerful tool for brand exposure, competitive differentiation and team engagement.
“We’re huge believers in the power of awards – they’re hands down one of the smartest, most underrated tools for boosting brand visibility, credibility and real business momentum,” says Helen Perry, Account Director at Fresh PR & Marketing. “Sure, they take a bit of effort – but the payoff? That can be game-changing. Awards give you the perfect excuse to shout about your wins, celebrate your team’s brilliance, and position your brand as a leader – not just within your industry, but in the minds of the people who matter most.”
Still need convincing? With awards season in full swing, Helen shares her insights on why awards are worth the effort.
Why entering awards is always worth it.
- Brand awareness that lasts beyond the win
Awards create a timely reason to talk about your business – in the media, online and even in day-to-day conversations. Whether you’re a finalist or winner, a credible third-party endorsement builds trust and attracts attention. It’s the kind of PR money can’t buy. And it’s not just a one-off moment — from customers to potential partners and your wider business community, you’d be surprised by the lasting recognition award endorsements drive for months to come.
- Celebrating the wins, together
Never underestimate the buzz of a shared win when it comes to lifting team morale. A well-earned award nomination isn’t just great PR, it’s a powerful reminder to your team that what they do matters. Even getting involved in the submission process can spark reflection, helping people appreciate the impact they’ve made and reconnect with their ‘why’. Plus, let’s be honest – who doesn’t love a reason to pop some champagne?
- Sharpening your competitive edge
In crowded markets, credibility counts. No matter your industry, an award win (or even a finalist nod) instantly fosters trust, adds weight to your brand and helps you stand out from the pack. Whether you’re tendering for contracts, pitching new business or building partnerships, third party recognition gives your brand story extra punch. It’s a powerful asset to weave into your marketing and a smart way to gain an edge on your competition.
- A strategic rest – with extra perks!
Sure, pulling together an award submission can feel like hard work — but it’s also a golden opportunity to pause, reflect and reset. It forces you to take stock: What have you achieved? What’s your point of difference? What’s next? That kind of clarity is often just as valuable as the award itself, setting you up with fresh insights and sharper goals.
“Many business owners tell us the submission process helps them see their growth journey more clearly, identify what’s working, and get laser-focused on where to go next,” Helen says. “With the Sunshine Coast Business Awards now open — and entries closing mid-August — now is the perfect time to consider whether this, or another award, could give your business the boost it deserves.”
5. Not sure where to start?
If you’re not sure where to begin, struggling to articulate your point of difference within tight character limits, or simply too time-poor to give a submission the focus it deserves — the right support can make all the difference.
“So many outstanding businesses miss out on opportunities simply because they’re hesitant to put themselves forward. But entering awards isn’t about self-promotion — it’s about celebrating what you do and the impact you’re making,” Helen says. “The structure of award submissions can be really unfamiliar too. This is where it’s helpful to have a fresh pair of eyes to identify the most suitable award categories, help gather supporting data, and shape your story in a clear and compelling way.”
So, if you’re considering entering an award this year and want some guidance on where to start –or want to take your submission from good to great – we’d love to hear from you
